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  • The thing that I love about the PRIME Dubai designer market events is that fashion lovers, enthusiasts and Prime Dubaiprofessionals from all over Dubai attend them. It takes place every second Saturday at Jumeirah Beach Park Plaza and it is considered to be a fashionable platform for female entrepreneurs. So, if you’re thinking of starting your own clothing shop or you’re interested in meeting people in the industry, the Prime Dubai events are the perfect mix of creativity and harmony! For more details, visit the Prime Dubai website.
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  • 스타일러스 미디어 그룹, 바이오센서연구소 프란츠팩 호평 글로벌 트렌드 정보사 스타일러스 미디어 그룹이 바이오센서연구소의 마스크팩 '프란츠팩'이 사용한 그린에너지(Green Energy) 기술에 대해 주목하라고 조언했다. 스타일미디어는 지난 8일 '코스메 도쿄 2018: 시트 마스크의 혁신'(Cosme Tokyo 2018: Sheet Mask Innovations)이라는 제목의 보고서를 통해 프란츠팩 특유의 이온토포레시스(Iontophoresis) 기법을 소개했다. 효능 물질을 피부에 침투시키기 위해서는 미세침술 등을 통해 피부에 침투로를 만든 뒤 배터리 등의 전원을 이용해 저전압의 전류를 발생시켜 약물을 스며들게 하는 것이 일반적이다. 그결과 이 시술을 받기 위해서는 전문 장비가 있는 피부관리실이나 피부과를 찾아야 했다. 하지만 프란츠팩은 부직포와 소금을 이용해 별도의 전원 없이 미세전류를 발생시켜 피부에 약물을 침투시킨다. 전원이 필요없기 때문에 가정에서도 쉽게 이온토포레시스 시술을 받을 수 있다는 점을 스타일러스는 긍정적으로 평가했다. 스타일러스 미디어 그룹은 미래 트렌드를 보는 글로벌기업들이 주요하게 보는 전문 서비스 기관이다. 현재 이케아와 펩시콜라, 시세이도, 아디다스, 뱅크오브아메리카, 리복, 워너브러더스 등 500여개 이상의 글로벌 브랜드에게 미래 트렌드 등에 대한 자문 서비스를 제공한다. 장명훈 바이오센서연구소 대표는 "일본 시장은 자국 시장에 대한 자존심이 높아 프리미엄 시장 침투가 어렵다는 것이 정설이지만 미국과 유럽의 프리미엄 시장에서 환영받는 브랜드와 혁신적 기술에 대해서는 수용성이 매우 높다"며 "한국 제품이 일본 프리미엄 소비재 시장에서 성공할 수 있는 계기가 될 수 있다"고 말했다.
  • Innovative sheet mask works with el... Sheet masks are a staple of the so-called K-beauty boom. They are affordable and effective for skin care and kind of fun to use. Some have quirky designs as a kind of bonus. Jang Myoung-hoon, CEO and founder of BioSensor Laboratories, a bio-related start-up established in 2013, thought the humble sheet mask had even greater potential if given a premium upgrade. “I thought ‘cheap but tolerable in quality’ was not enough,” said Jang in an interview with the Korea JoongAng Daily at the start-up’s headquarters inside Seoul National University in southern Seoul. “I wanted to target a premium customer base with high-quality products even if that necessitated a higher price tag.” BioSensor Laboratories’ flagship product is the Franz sheet mask using the company’s patented Tissue X technology, which triggers micro electricity through the mask to better deliver biomolecules like vitamins and hyaluronic acid to the skin. The sheet mask is equipped with its own micro-sized battery that generate green energy using the principles used in a salinity gradient power plant. “Energy occurs when fresh water and salty sea water meet. Using this principle, we put multiple layers on each side of the sheet mask to produce one-time bursts of energy,” Jang explained. “It is green and effective.” BioSensor Laboratories presented its core technology at the American Academy of Dermatology early this year and participated in an exhibition held by the academy in New York in July. The company obtained letters of intent for sales of $400,000 from local dermatology clinics. Last month, it participated in a beauty fair in Tokyo where it got letters of intent for sales of 20 million yen ($176,000) from five local companies. Below are excerpts from the interview. Q. How did you decide to start a company that connects aesthetics with science? A. The company wasn’t focused on aesthetics when it first came about. Collaborating with two professors from the chemistry and medical engineering departments at Seoul National University, our initial research focused on technology for bio sensor devices such as products to test blood sugar levels. The research gradually shifted, following the demands of the market. Now we use only about 20 percent on our initial project. We are also collaborating with a dermatologist from Samsung Hospital. It was a natural flow. Unlike other ventures that make products first and release them in the market, we reacted flexibly to market demand. What was it the market wanted? The market wanted products that are not “fairly good” but ones that are extremely innovative from startups like ourselves. Investors wanted products that have the potential to advance into big markets. By big markets, I don’t mean a market that’s worth 1 trillion won ($900 million) to 2 trillion won where a successful company is able to take profit up to about 100 billion won. I am talking about a market that’s worth tens of trillions of won where a successful company can make profits of up to hundreds of billion won. I meet customers from Japan and the United States and five out of 10 people I meet are highly impressed at the Reverse Electrodialysis technology that enables micro electricity within the sheet mask. How does the company’s flagship Franz mask work? It works based on two core technologies. One is the green ion cell technology that generates green energy through the aforementioned Reverse Electrodialysis technology. Another is this fabric that with the electricity triggered from the two sides, delivers biomaterial into the inner skin effectively. Currently, the pattern that delivers the electricity is evenly spread throughout the fabric, but we can alter the pattern depending on consumers’ skin concern such as making the pattern denser near eyes or jawlines to relieve wrinkles there. We’ve done six years of research on it to make a commercial product and have three patented technologies. We have applied for 25 more. How does the market perceive the product? It is currently sold in the United States, Japan, Singapore, Sweden, Thailand and Korea. In the United States and Japan, we retail it through premium aesthetics and dermatology clinics. In the United States, we are seeing a positive response because it is not invasive like some treatments done by clinics. Dermatological care has a strong effect but can result in an unnatural look. You have to wait a couple of days or even months to have either certain injections or skin care settle down and have a positive effect on the skin. Based on the market data, we found that only 30 percent of those who went through those procedures were satisfied with the results. And it can be expensive. We say that you can enjoy similar effects with just 40,000 won in the comfort of your home. I know for a fact that New York Gov. Andrew Cuomo and his family have enjoyed the product and ordered more. What are the future plans for BioSensor Laboratories? We are currently doing a lot of research in developing cures for skin cancer or toenail fungus. We are thinking about establishing a company in the United States to better collaborate with local doctors. The study would continue to be on something related to skin. BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]
  • 프란츠팩, 일본 코스메도쿄 2018 참가…"러브콜 줄이어" 아사히TV 인터뷰 중인 바이오센서연구소 장명훈 대표(좌) / 문전성시를 이룬 바이오센서연구소 부스(우) © News1프란츠 듀얼 마스크팩 제조판매사 바이오센서 연구소가 24일부터 26일까지 Makuhari Messe에서 열리고 있는 일본 최대 화장품 박람회 '코스메 도쿄(COSME TOKYO) 2018'에 참가했다.바이오센서연구소는 박람회를 통해 일본 전지역 고급 에스테틱 살롱 900여개를 소유한 업체와 유통 계약을 맺고 엘리자베스 아덴과 코브랜딩 협의도 이루었다고 밝혔다.일본 아사히 TV의 인터뷰 요청도 받는 등 현지 언론의 관심도 집중됐다는 설명이다. 장명훈 바이오센서 연구소 대표는 "프란츠의 기술적 혁신성, 탁월한 제품력, 컨셉의 독특함 등이 많은 해외 바이어들의 마음을 사로잡은 것 같다"며 "까다로운 일본 프리미엄 코스메틱 시장에 본격적인 판로를 열수 있을 것으로 보인다"고 말했다. 코스메도쿄 2018은 전세계 화장품 브랜드들이 모이는 일본 최대 화장품 전문 무역 박람회다. 올해 미국과 중국, 호주, 뉴질랜드 등 전세계 40개국 800개 기업이 참가해 약 3만명 이상의 참관이 이뤄졌다. khc@news1.kr
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